A few months ago, the online world buzzed with the news that Amtrak had decided to offer “residencies” — a writer’s competition that offered free travel worth up to $900. Thousands applied, including me.
The odds were stacked against winning, but the marketing campaign succeeded in reigniting my old dream of seeing the USA via train, a dream shared with my husband Stuart, who joined me in planning a BookTourAnniversaryPalooza. We started a long conversation about where to go, whom to see, how to have fun celebrating our 45th anniversary, which scenic vistas to look for, and, last but not least, how to arrange book talks and book signings for Blush: A Mennonite Girl Meets a Glittering World. After some research, we determined that the 30-day Rail Pass was our best option.
We’ve returned now after spending 28 days in July riding the rails. It was an amazing trip! Our best-laid plans succeeded almost flawlessly and unto them many spontaneous gifts were added. I can’t possibly describe a trip of this richness in one post. So I’ll treat different topics in the upcoming weeks. Today I just want to focus on authors and offer some tips on how to combine a book tour and a train trip.
Five Tips for Book Touring Authors
1. Travel by train only if you are prepared to move into slow time.
Don’t travel by train if you are trying to cover maximum territory in minimum days. The trains in this country are seldom efficient, so build in extra time and NEVER count on the train to deliver you to an event on the timetable printed in the schedule. Think of these verbs: meander, ponder, and tarry. These adjectives: leisurely, rhythmic, and surprising. These nouns: revery, rust, and majesty.
The landscape along the Pacific coast and through the Rocky Mountains will more than compensate. The movement from hectic to slack will take you deeper into thought and imagination, making you more open to serendipity in life and in writing.
2. Budget for the trip in a way that fits your pocketbook.
To keep the costs of train travel reasonable, place the trip in the “Travel, Entertainment, and Education” tabs in your budget, not “Profit from selling books.” If you do that, you will find the expenses transform from “expensive business cost” to “reasonably priced vacation.” You and your accountant will have to figure out what, if any, tax write off applies.
We are still doing the expense documentation for the trip, but I am pleased with the results so far. I spoke to about 400 people, many of whom had not heard about my book before. I had four speaking events that paid honoraria and sold all the books I carried in my suitcase plus fifteen more my publisher shipped midway through the tour. In addition, my Amazon rankings bumped up modestly and looked like this during the days on tour:
3. Call upon your friends and relatives for help.
Facebook and Twitter can produce amazing stories. Facebook, in particular, does something very valuable in addition to offering you a place to share (selectively — don’t overwhelm) pictures and highlights from your journeys. The search function allows you to search for “friends in Seattle, Vancouver, Chicago,” etc. What an easy way to see who you may want to see and who may want to see you.
I started planning this trip after receiving an invitation to speak in Vancouver, BC, July 13, which we then decided would be the “Anchor” location. We got serious about reserving hotels in April, and I made up a Google Doc so that Stuart and I and some of our hosts could edit the plan as it unfurled. Planning took a lot of time because it involved phone calls and emails to multiple people whenever we needed help with lodging, venues, and transportation.
Our dear, dear friends helped us so much. Sometimes we asked them and sometimes they volunteered. We tried to be low maintenance/high gratitude guests, and we were overwhelmed by generosity so many times.
4. Document with photos, diary, receipts, and social media.
A trip like this is an investment, not only in your writing, but in your life. It has not just helped you reach a wider audience and sell some books, it gives you a rich vein of material for new writing. I bought this little pocket notebook in Santa Barbara and filled it up. It fit snugly into my little travel purse next to my passport and smart phone, the other essential tool for documentation and sharing.
5. If you plan to include visits to National Parks in your trip, . . .
Start reserving lodges a year in advance if possible. We were amazed that our first choice lodge in Glacier National Park was booked three months before we wanted to go. The agent suggested a year’s planning for these highly attractive locations with very short tourist seasons. Also, if you get off the train, you may want to rent a car for travel within the park. We didn’t do that and were saved by a good shuttle driver who helped us navigate successfully using his services and other public conveyances. Plus our feet! I was very glad for a good pair of hiking shoes.
I’ve just scratched the surface of all the wisdom gained from this trip. So please jump in to ask more questions. I’ll not only comment, I’ll go into more depth in future posts.
If you were going to plan your own writers residency on a train, what criteria would you set for yourself?