Sometimes this book launch project seems a little like re-learning how to hoop.
I can jump in enthusiastically, keep the hoop going for a little while, but mostly I have to laugh, pick up the hoop, and start over again.
The analogy between preparing to launch and relearning hula works like this:
- I’ve got a huge list of items I and my publisher created enthusiastically. They all need to be done before September 19, 2013, when Blush: A Mennonite Girl Meets a Glittering World launches.
- I can keep several of them moving at once.
- But I can’t see a way to keep them all moving smoothly and effortlessly.
There are times I just want to yell “help!”
But if I remember to laugh and keep going most of them will get done, and the motions will become more fluid and effective. Or so I must believe.
If you are curious about what authors need to do in addition to write and revise, polish, and publish their books, here’s an incomplete list of the marketing activities now expected of authors and their publicity/pr/marketing teams.
- Continuing social media (Facebook and Twitter for me but Pinterest and Tumblr for others also) and blogging.
- Planning special launch events. In my case, eight events over three weeks in five cities/towns.
- Updating my website to include media, free stuff for book clubs (“How to Use this Book to Leave a Legacy” “Simplify Your Life,” etc.)
- Creating a short but engaging book trailer and video recording of at least one chapter
- Writing special scripts for some events that are more like shows: “A Funny Thing Happened on the Way to Our Memoirs” with Ted Swartz
- Preparing to send early copies of the book to reviewers and bloggers who will interview or do book giveaways on their sites.
- Updating Goodreads author page.
- Updating Amazon author page.
- Doing special guest blog posts to help build awareness
- Thinking hard about my audience and how to reach them.
- Helping to edit and distribute press materials and be prepared for radio, newspaper, and other media contacts.
- Monitor the 100 Day Challenge and announce a winner on Sept. 19
- [Prepare to teach an honors class every Tuesday night starting August 26-December 10]
Fortunately, I don’t have to do all these things alone. My publisher is there every step of the way. And I work with free lancers on special projects.
As you can see above, I’ll never run out of New Beginning material. But what I could use help on is prioritizing.
What do YOU think is the most import thing or things in the list above? As a reader or as a published author yourself, what matters most?